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SITARA - Coggle Diagram
SITARA
Brand Benefits
Functional Benefits
Wearables and Fashionable jewellery
Bracelets
Earrings
Anklets
Economical Benefits
Jewellery has its own price value
Thumbs Up
Star Rating
Dollar Symbol
Emotional Benefits
Unique and fashionable which earn spotlight
Spotlight on the person or product
Crowd seeing the jewellery and person
Proud owner wearing jewellery
Attitudinal Benefits
Rare collection to its owner
Box full of jewellery in that a rare jewellery is highlighted
Happy and Proud face
Minimalatic jewellery shape
Brand Values
Visionary
Telescope
Eye
Founder's Photo
Creativity
Drawing in a sketch book
Man thinking
Honesty
Thumbs up
Raising Hand
Receiving Medal
Luxury
Brand Persona
Elegant
Gold Plated
Glittering
Simple Elements
Royal
Different / Uniqueness
Target Audience
Royal
Crown
King
Queen
Throne
Luxury
Fine Jewellery
Limited Edition Symbol
Celebrity
Hollywood Walk of Fame stars
Awards ceremony
Autographs
Meaning 'Star Light'
Star
Light
Brand Vision
Crafting tales in every jewel
Hand that makes jewellery
Brand Promise
Every jewellery product will have a unique story behind it
Gold pouring into a jewellery die
Jewellery Concept diagram
Unique Selling Point (USP)
Each Product is Unique and have a back story
Unique Shape of a Jewellery
Story Book
Sketching the jewellery concept
Brand Industry
Fashion
Modern Jewellery
Modern Dress in jewellery
Service / Products
Jewellery
Gem Stones
Ring
Necklace
Chains