We need TikTok expansion, a lot of experiments and content created on TikTok. This is a big opportunity for us, and we don't have much presence yet.

We are lacking of having a brand face on social media for each campaign. It's the best way to build online community by being more human and relatable.

We don't create enough engaging content that provoke emotions. Studies show that the most effective content is funny, relatable, authentic/behind the scenes and trendy content

We need to improve our speed and efficiency with SOPs, AI and other tools

Need more storytelling lessons to create better videos

Need more knowledge about B2B marketing

Engage a couple of TikTok and content creators in our campaigns and start the mass production

Create a habit and system of showing up in the videos by making it more human and authentic. More videos than photos

60% 40%

Set up a right learning plan for storytelling, emotional and more effective content creation, B2B marketing

Optimize all activities by also integrating AI, social commerce and update the SOPs

• Reach out to relevant local and foreign TikTok creators.
• Give test tasks
• Assess their work
• Create a freelance base content creating system
• ...

• constantly reminding about this habit (making socials more human, being more entertaining and adding humor in the video content)
• provide the necessary resources for creating that content
• Frequently organize brainstorming on how we can make the social more human, use humor, and engage users
• award?
  ...

• Update the SOPs and make sure that everyone knows the best practices
• share the best practices of AI prompts for social media texts
• create a flow for updating new winning ads examples and swipe files
• Intensely use the social commerce tools in campaigns

• ask Yelena to share her knowledge about creating emotional content
• find relevant courses in masterclass.com and adworld.com and share internally
• Share LinkedIn courses about B2B marketing
• Share relevant articles about B2B SMM