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2024 Strategy for SMM department - Coggle Diagram
2024 Strategy for SMM department
Diagnoses > what are our challenges?
We need TikTok expansion, a lot of experiments and content created on TikTok. This is a big opportunity for us, and we don't have much presence yet.
We are lacking of having a brand face on social media for each campaign. It's the best way to build online community by being more human and relatable.
We don't create enough engaging content that provoke emotions. Studies show that the most effective content is funny, relatable, authentic/behind the scenes and trendy content
We need to improve our speed and efficiency with SOPs, AI and other tools
Need more storytelling lessons to create better videos
Need more knowledge about B2B marketing
Guiding Policy for dealing with it
Engage a couple of TikTok and content creators in our campaigns and start the mass production
Create a habit and system of showing up in the videos by making it more human and authentic. More videos than photos
60% 40%
Set up a right learning plan for storytelling, emotional and more effective content creation, B2B marketing
Optimize all activities by also integrating AI, social commerce and update the SOPs
Coherent actions, execute the policy
Reach out to relevant local and foreign TikTok creators.
Give test tasks
Assess their work
Create a freelance base content creating system
...
constantly reminding about this habit (making socials more human, being more entertaining and adding humor in the video content)
provide the necessary resources for creating that content
Frequently organize brainstorming on how we can make the social more human, use humor, and engage users
award?
...
Update the SOPs and make sure that everyone knows the best practices
share the best practices of AI prompts for social media texts
create a flow for updating new winning ads examples and swipe files
Intensely use the social commerce tools in campaigns
ask Yelena to share her knowledge about creating emotional content
find relevant courses in masterclass.com and adworld.com and share internally
Share LinkedIn courses about B2B marketing
Share relevant articles about B2B SMM
Goals
Have 5 successful TikTok projects
Improve the efficiency of our CF campaigns
Have 5 successful ecom campaigns
Create a short video creators' network
Improve the effectiveness of our TCF and Prelaunch promotion