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MARICO LTD - Coggle Diagram
MARICO LTD
Future Value Creation Strategies
Premiumization
High Margins
Continue to develop and promote premium variants of existing brands
Leverage data analytics to understand price sensitivity and optimize pricing strategies
Brand Equity
Sustainability and Ethical Practices
Digital Transformation
Enhanced Customer Experience
Seamless omnichannel experience
Augmented reality and virtual try-on
Efficiency
Digitalization and automation
Agile and collaborative work culture
Rural Market Penetration
Growth
Volume Expansion
Innovation and R&D
Market Share Gain
Partnerships and Collaborations
Health and Welness
New Product Lines
Sustainability-focused Products
Saffola-infused protein bars or Parachute-branded hair gummies.
Market Expansion
Direct-to-Consumer Opportunities
Emerging Markets
Sustainability Initiatives
Brand Reputation
Emotional Connection and Trust
Community Engagement and Social Responsibility
Customer Engagement
Interactive and Engaging Content
Loyalty Programs and Rewards
New Brand Models
Innovation
Personalization and Customization
Digital Technologies and AI
Revenue Streams
Digital consultations and subscriptions
Subscription-based data analytics
Strategic Acquisition
Synergies
Cross-branding Opportunities
Leveraging Distribution Networks
Market Expansion
Acquisitions and Strategic Partnerships
Focused Entry into Emerging Markets
Past Value Creation Strategies
Strong Brand Portfolio
Brand Loyalty
Emotional Connection
Customer Satisfaction
Premium Pricing
Exclusive Distribution Channels
Premium Packaging and Design
Wide Distribution Network
Reach
Logistics Optimization
Direct and Indirect Channels
Accessibility
Rural Penetration
Addressing Affordability
Product Innovation
Growth
Packaging Innovation
New Products
Market Share Gain
new categories like shampoos or Saffola into oats and nutraceuticals.
Cost Effective Manufacturing
Profitability
Resource optimization
Vertical integration
Competitive Pricing
Cost Based Pricing
Promotional pricing
Consumer Insights
Relevant Products
Hair care, edible oils, skincare, baby care, etc.
Customer Satisfaction
Market Research
Direct Engagement
Marketing and Advertising
Brand Awareness
established brands like Parachute and Saffola
Recall
Memorable taglines and jingles
Retargeting campaigns
International Expansion
New Markets
Emerging Markets
M&A Strategies
Revenue Growth
Q3 FY23 saw a marginal 3% YoY increase in revenue from operations