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Whitbread Macro Environment, 102 Words, Reference: Open University -…
Whitbread Macro Environment
Sociolgical
Rising costs
Households have less to spend
Covid
Public more aware of safety
Changing in habits
Technological
Digitalisation
Innovations
Data infrastructure
Reservation systems
Event planning
Inventory control
Competitive price setting
Revenue forecasting
Economic
Companies reducing cost
Rising oil prices
Less public confidence since Covid
Unincorporated businesses
Losses from Covid
Government tax assisance
Environmental
Big companies decarbonising
Limiting business trips
Lessons from pandemic
Political
Russia invasion of Ukraine
Safety fears
Less confidence
Weaken tourism
Refugee crisis
Worsen Covid?
Lost tourism to UK
Less Russians traveling
Post Covid
Government assistance
Rent debt main industry concern
Legal
Post Covid
Health and Safety requirements
Ethical
Decarbonisation expectations
102 Words
Reference: Open University