Please enable JavaScript.
Coggle requires JavaScript to display documents.
Unit 1: Advertising - Coggle Diagram
Unit 1: Advertising
Top Advertising Agencies in India
Madison Communication Pvt. Ltd.
Brandemic
Rediffusion Dentsu Young & Rubicam Private Ltd
McCann Erickson India Pvt. Ltd.
Mullen Lowe Lintas Group
Ogilvy & Mather Pvt. Ltd.
DDB Mudra Group
Dentsu Aegis Network
FCB Ulka Advertising Pvt. Ltd.
Group M Media India Pvt. Ltd.
Role of Advertising in Marketing Mix
Advertising and Product
Define Product Features
Introduce to Consumers
Align with Life Cycle
Price-Product Type Correlation
Example: Apple iPhone
Advertising and Price
Link Price to Value
Consider Market Conditions
Use Psychological Pricing
Communicate Value Proposition
Strategy: Luxury or Discounting
Advertising and Place
Selective Product Availability
Online and Offline Placement
Inform About Availability
Distribution Strategy Implementation
Placement Media Selection
Advertising and Promotion
Integrate Promotional Elements
Establish Brand Image
Product Positioning
Align Offline/Online Promotion
Utilize Digital Platforms
Advertising and Additional Ps
Process and Policy Clarity
Enhance Physical Evidence
Leverage Packaging Design
Optimize Customer Service
Skill Development in Teams