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Unit 1: Advertising - Coggle Diagram
Unit 1: Advertising
Advertising Objectives Types
Informative
Persuasive
Reminder
Reinforcement
Comparative
Key Players
Advertiser (Client)
Agency
Media
Supplier
Audiance
Concepts /
Strategic Pillars
Strategy
Media
Execution
Creative Idea
Roles
Marketing
communication
economic
Societa;
Evolution
Age of Print
Industrial Revolution and Consumer Society
Modern Advertising Era
Accountability Era
Effectiveness of Ads
Creates product/brand impression
Influences consumer response.
Differentiates product/brand
Current Advertising Scene
Expanded View.
Integrated Marketing Communication.
Globalization.
Methods/Types
ATL: Mass Market Communication.
TV, Print, Radi0
BTL: Targeted, Personalized Campaigns.
Outdoor ads, SMS emails, Pamphlets, In Store Promotion
TTL: Holistic Market Communication.
360* mkt, Digital mkt, google ads & SMM