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Unit 1. Advertising - Coggle Diagram
Unit 1. Advertising
Objectives
Awareness
Brand image
Persuasion
Social welfare
Demand stimulation
Competitive advantage
Product introduction
Customer acquisition
Differentiation
Value creation
Positioning
Brand recall
Sales increase
Desire creation
Features
Paid announcement
One-way communication
Personal vs. nonpersonal
Promotional tool
Wide applicability
Media selection
Different objectives
Participants
Advertisers
Advertising Agencies
Audiance
Advertising Media
Advertising Production Firms
Govt Authorities
Recent Trends
Growth in Video Advertising
AI and Analytics
Mobile-First
CGI in Advertising
Omnichannel Advertising
5 Ms of Advertising
Mission
Money
Message
Media
Measurement
Major Decisions
Objective Setting
Budet Decisions
Developing Adv Strategy
Campaign Evaluation
Integrated marketing Communication
MC Mix
Sales promotion
Events and experiences
Public relations and publicity
Online and social media marketing
Mobile marketing
Direct and database marketing
Personal selling
Advertising
Importance
Consistency in customer journey
Brand-building
Boost Campeign effectiveness
Reinforcing marketing channels
Examples
Nike: 'Just Do It' Campaign
Domino’s: 'AnyWare' Campaign
Starbucks: Pumpkin Spice Latte Campaign