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Blue Star - Coggle Diagram
Blue Star
Past Value Creation
Market Expansion
Targeted Marketing
Partnering with corporate giants like Tata Steel and Infosys
Strong Dealer Network
Over 500 dealerships across India
International Presence
A strong foothold in the Middle East and Southeast Asian markets.
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Setting up subsidiaries in Oman and Thailand
Stakeholder Engagement
Customer Focus
Offering extended warranties
24/7 customer service hotlines
Sustainability Initiatives
Investing in renewable energy sources like solar power for manufacturing facilities and reducing carbon footprint.
Employee Empowerment
Implementing Kaizen workshops and Six Sigma training programs
Product Innovation
Energy Efficiency Focus
Launching India's first 5-star rated air conditioner in 2010
Diversification beyond Air Conditioning
The water purification market in 1985
Premium Brand Image
First frost-free refrigerator in India in 1961
Future Value Creation
Market Expansion Strategies
Tap Into Emerging Markets
expanding its presence in Africa
Leverage e-commerce platforms
partnered with leading e-commerce platforms like Amazon and Flipkart
Strengthen residential segment
"Mass Premium" AC range
offering affordable and energy-efficient models
target first-time buyers and budget-conscious consumers.
Enhanced Stakeholder engagement
Focus on Community Engagement
partnered with NGOs
social development projects, such as providing clean drinking water to underprivil
Embrace ESG Principles
set ambitious sustainability goals such as reducing carbon emissions by 50% by 2030
strong commitment to ethical labor practices and transparent governance.
Attract and Retail talent
comprehensive benefits
skill development programs
competitive salaries
Continued product innovation
Focus on personalization and smart features
Blue Star's Smart ACs
voice control
geofencing
Wi-Fi connectivity
Expand Product portfolio
Entered water purifier market with its Bluestripe range
Invest Heavily in R&D
Developed India's first indigenous magnetic levitation centrifugal chiller
focus on energy consumption.