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Site Selection - Coggle Diagram
Site Selection
Ownership vs Lease
Initial Investment
LT Fin Benifits/burdens
Control and Autonomy
Property Value
Flexibility & Mobility
Types of Locations
Free Standing Locations
Unplanned CBDs
Planned Shopping Centres
Imp of location
As Cost
Large Capital Investment
Affects Transportation Cost
Affects HR cost
As Revenue
Affects Customer Traffic amount
Affects Business Volume
Levels of Location Decision
Selection of
City
factors
Population Dynamics
Growth Prospects
Income Levels
Seasonal/Periodical Incomes
Age and Gender Composition
Current Population
Trading Areas
Primary Trade Area: 55-70% of customers.
Secondary Trade Area: Additional 15-20%.
Tertiary Trade Areas: For larger centers, 5-15% additional trade.
Beyond Trade Area (BTA): Remaining customer base.
Main Trading Area: Primary + Secondary
Area
Customer Attraction
Competition
Traffic Patterns
Zoning Regulations
Area Expansion
Store Visibility
Specific Site
Traffic Potential
Adjacent Stores
Parking Adequacy
Tenancy Mix
Ownership vs. Lease
Huffs Gravity Model
a store’s attractiveness is based on its size and distance.
Reilly's law of retail gravitation
larger cities will have larger spheres of influence than smaller ones
Warehouse hub