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Webinar Model - Scope of Work - Coggle Diagram
Webinar Model - Scope of Work
Topics/content
A bunch of 5 webinar topics
One topic to address once in two weeks for a targeted set of audience
Webinar to continue next day for those who have not attended previous day.
Announcement though multiple media
Website
FB ads
WA groups
References
Google PPC
Landing Page of Webinar
Lead Capture/ Webinar date options
TQ page/ Alerts and Pushes
Confirmation email
Confirmation WA
Immediate push / Day 15/ Day-3/ Day-2/ Day-1/Day - 6 hours/ Day -3 hrs/ Day -1 hr/ Day-30 mins/ Day-we are live
Attendance list
SM posts
webinar attended (>50% of the time was present)
Demo booked/ Hot lead at webinar itself
Nurture Route 3
Webinar attended but no response
Nurture Route 2
Webinar attended but disqualified profile
Nurture Route 4
CL/HL
Webinar midway drop out. Invite second day or recording availability
Nurture Route 1
No of follow up mails/WA,
Cold Lead
Hot lead - send to slaes
Landing page creation
page lay out
CPage content
COnversion of page and links
Optimisation of page
Blogs