Please enable JavaScript.
Coggle requires JavaScript to display documents.
Retail Formats - Coggle Diagram
Retail Formats
-
-
Unit 2: Visual Merch
-
Store Atmosphere
Colour
Warm Colors: Emotional, Vibrant Responses
Cool Colors: Peaceful, Calming Effect
Scent
Impacts Impulse Buying, Customer Satisfaction
-
Music
Controls Pace, Creates Image, Attracts Attention
-
Store based
Types: Convenience Stores, Supermarkets, Hypermarkets, Specialty Stores, Departmental Stores, Factory Outlets, Catalogue Showrooms
Non-Store Based
Types: Direct Marketing, Catalog Retailing, Direct Mail, Direct Selling - p2p & party, Multi-Level Marketing, Automatic Vending Machines