Please enable JavaScript.
Coggle requires JavaScript to display documents.
How might we make dishwashers a necessity - Coggle Diagram
How might we make dishwashers a necessity
DISTRIBUTION CHANNELS
B2B Distribution
real estate companies
restaurants
retail outlets
MARKETING STRATEGIES
advertising & promotion
demo trials in malls and retail outlets
reframing perception from luxury to lifesaver
empahizing on benefits
time saving
improved hygiene
power saving
social media
influencer
testimonials
target customer
working couples
housewives
developing areas with less maid facilities
Customer relationship management
flexible installation
smart financing
after sales service
PRODUCT MIX
affordable
accessible
compact sizes