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Mapping Exercise of other funding streams, UKAD is a leading member of a…

- - - - Premiership
      - RFL
      - Boxing
      - Cycling
      - Athletics
      - DCMS
  - - - Sports bodies
      - Commercial organisations
        
        Sports apparel
        
        Nike
        
        Decathlon
        
        Adidas
        
        Reebok
        
        Asics
        
        Slazengar
        
        Under Armour
        
        Lululemon
        
        New Balance
        
        Puma
        
        Fila
        
        Champion
        
        Sweaty Betty
        
        On
        
        Oakley
        
        Sponsors of sport
        
        Sports Direct
        
        Coca Cola / Pepsi
        
        Emirates
        
        BMW
        
        pwc
        
        Red Bull
        
        Samsung
        
        Ticketmaster Sport
        
        UKAD Donation from sports event ticket sales
        
        Become an "Affiliate Partner" and earn commission on ticket sales directed from UKAD
        
        https://www.ticketmastersport.com/news/ticketmaster-collaborate-programme-partners-with-loughborough-university
      - Pharma/Health bodies
      - Government /Public sector
      - Media
        
        TV Broadcasting
        
        ITV
        
        BBC
        
        Amazon Prime
        
        Viaplay Group
        
        BT Group
        
        Warner Bros Discovery
        
        Sky TV
        
        Sky Sports channels
        
        Fox News
        
        Eurosport
        
        Channel 4
        
        Online
        
        BBC Sport
        
        Sky Sports
        
        CNN
        
        Social Media
        
        X (Twitter)
        
        Instagram
        
        Facebook
        
        You Tube
        
        Yahoo
        
        Press
        
        Various UK newspapers
        
        Daily Mail
        
        The Guardian
        
        The Telegraph
        
        Evening Standard
        
        Metro
        
        The Sun
        
        Daily Star
        
        The Mirror
      - Targeted organisations for specific UKAD functions
        
        e.g. UKADs sample transportation needs
        
        Transport/Courier companies
        
        Parcel Force
        
        Uber Delivery
        
        Royal Mail
        
        Yodel
        
        DPD
        
        Hermes
        
        UPS
        
        DHL
    - - Leverage relationships athletes/ sport bodies
      - Offer Tender opportunities for sponsorship
      - Target "Corporate Social Responsibility" angle
      - Appeal to high-wealth individuals (philanthropic donations)
      - Utilise IC/UKAD professional network
      - Attend events like Sport Accord
      - Attract individuals with marketing/PR experience
        
        https://strivesponsorship.com/our-services/
      - Develop a process of evaluating funding/sponsorship bids
      - Create a marketing opportunity e.g. Nike "Sub-2 Project"
      - Create events (e.g. sports events) with sponsorship opportunities
      - Develop an ongoing dynamic pipeline of R&I activities
        
        Start small with individual projects first
      - Develop a strong & appealing USP
        
        Positives vs Negatives
        
        What happens if we do nothing?