Unit 5/6 'Public awareness campaign'

Intro to use of sound/Foley

2.Use the amped up mics to do live Foley as class exercise. Use random choices of movie clips (Pingu etc) to create sound to. Each group chooses scene at random (e.g. Cowboy shootout)

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Using Audition to sequence the sounds (training/workshop?)

Using recorders

  1. Class Exercise on Diegetic/Non Diegetic sounds in film, TV etc
  1. Individual exercise on Examples of diegetic/non-diegetic (can they find their own examples)

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1.Class to list what the sound could be
(use screen to hide objects)

Look at advertising techniques (call to action etc)

Look at existing healthy eating campaigns - students to evaluate

Existing health campaigns: Change 4 Life


Eat Well Feel Well
https://www.suffolk.gov.uk/children-families-and-learning/eat-well-feel-well-campaign


Eat them to defeat them
Vegpower & ITV
https://vegpower.org.uk/eat-them-to-defeat-them/


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Examples of scripts

Look at PIFs/PSAs in general: Covid/Aids/Keep Britain Tidy/Road Safety/Drugs etc

Breakdown on how to create web banner (workshop exercise)

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Web banner with 1 fact about healthy eating. Extended work: give rationale about where the web banner would be advertised on (create mock-up to place ad in context)

Moodboard with awareness of youth demographic

20/30 second radio ad with diegetic/non-diegetic sound

Students to create their own ad campaign and tagline

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Intro to PIFs/PSAs

Examples: AIDS/Covid/Road Safety/class to examine which mode of address/techniques do they use to raise awareness of subject

Audio must include script

Great British Spring Clean

Use Mentimenter to get keywords from class related to littering

Sounds of litter/cans being crushed/leaves rustling/sweeping/
plastic bags/opening cans?/fly tipping sound effects/broken glass (using nuts and bolts tin)/Spray cans (anti social graffiti)

Radio ad to contain 1 fact about litter

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Hairy Bikers Knorr multimedia campaign including radio

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Class to see existing examples of anti litter ad campaigns uk and worldwide. To evaluate existing examples in terms of sound/message etc

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Save radio ad to YouTube? Ask Connor