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Secondary customer - Coggle Diagram
Secondary customer
Personality traits
Honest
True to themselves
Outspoken
Loyal
Brave and extroverted
Demographic
Female
Female presenting
Non-binary
Of menstruating
Attitudes and beliefs
Equality
They think brands should be held accountable to what they claim
Social good
Will fight for what they believe in
Psychological criteria
They feel good by standing up for what they believe in
Demonstrating their compassion through standing up for others
Want to stand up for everyone
Concerns
Causing change
Brands should have a purpose
They are concerned for others in society who aren't treated the same as them