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Primary customer - Coggle Diagram
Primary customer
Personailty
Someone who knows what they want and need
They are true to themselves
Brave
Someone who enjoys going out and exploring the world but can feel shy
They would stand up for what they believe in despite push back
Attitudes and beliefs
Equality for people like themselves
Social justice
They stand up for what they believe in
They are involved in activism for different minority groups
Concerns
Their biological needs are not being met
They need products which align with this need
Don't enjoy shopping for products currently as it can be embarrassed
Concerned with being labelled with something they don't feel represents them due to having their period
Psychological criteria
Belonging
Desire to fit in
To feel valid and normal in having their period
A brand who cares for their true identity
Demographic
Trans-male
Non-binary
Non-feminine presenting
Of menstruating age