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OKR T1/2024 - Coggle Diagram
OKR T1/2024
Abdo
PMI Work :star:
1half of tertial standalone
2half some pmi work
Key Results for
Marketplace strategy
Team setup
Campaign delivery
Reporting
Infrastructure
Who involved?
Need the Team here
Challenge: Sync OKR Tertial with PMI timings
Align deadlines for PMI deliverables with Offerista OKRs
CRM :star:
DE/AT using Hubspot
Operational Excellence
:star: ROI positive in <12 months
Reduce Fuckups
Save waste of time in campaign management.
:red_cross: Longterm
:question: Push-Backend
Migrate to batch
:question: Should we do it now or after we have a PMI Plan for tracking / DWH / marketplace.
SB: focus campaign optimization OU
Portals
:red_cross: BG aftermath
Reduce scope (Discuss with Oli and BG sales)
Potentials for Interantional Campaings (Relaunch CZ and HR)
Also prework for marketplace stratgy)
https://docs.google.com/spreadsheets/d/1Llx3VV1hghfCZjB9dXjBvXpRe6gLMY3Pcvr-Oo0bSYg/edit?pli=1#gid=1551512491
:red_cross: Move Admin Panel -> OG stack
:star: EBITDA Optimization
Optimizations in core coutries
AB Framework
AW: 3% max
We lost revenue in the remote portals
AW: Best case 5-10%
Native Network :star:
Short integration timing / effort + more traffic by better solution
:question: Web SDK / Spotlight 2.0
NB: Not helpful
Enable Discover in Spotlight and Apps
Revisit Geo-Coding Logic (Stores and Users) :no_entry:
Hypothesis: Our IP localisation is below market standard
:question: Can we switch to SF tech?
Better logic to localize store (currently solved manually)?
:question: How big is the mid term risk of loosing edeka? (Stefan)
Julian
:star: Change of sales structure without customer irritation
:star: CRM
I18N Sales Controlling
Invoicing etc.
All countries in CRM
Forecasting
:star: Operational Excellence
Business Tool Hyperlocal
Processes to solve pains of aftersales teams
Reach C-Levels: Drive2Store Summit
SLAs for customer service
more and better touchpoints with the customers (on a regular base)
More revenue over own reach
More sellable space
Innovative creatives
Banner Campaign on Zip Code Level
Single source of knowledge about our I18N customers
Consolidate knowledge over our country unity
Clear responsibilities per role
absence representation
more flexibility to step in in case of ressource shortage
Oli
CRM for all countries
BizDev fokus PL
High market potential
SF App: (BG / AT)
SF Products (SP2D / Sellout)
AI becomes Offerista DNA (daily work + tech)
75% revenue confirmed
Stiliyan
:question: Apps Backend / Push-Notifications
Switch to Batch
Currently loose a lot pushes and invest a lot of time
Looker Speed
DWH Performance and Cost: Autoscale Vertica
Enhance query performance to accelerate Looker report generation
Transition users to hourly segmentation of Looker data, moving away from second-by-second analysis
:star: Until PMI Roadmap is there: Focus on ROI < 12 months measures
:star: Tech debt
Get rid of Core3 database
Simplification helping a lot (also for PMI)
Modern development infrastructure
Implement container orchestration, potentially with ECS, for faster setup and self-sustainable teams, starting with the BI team.
:question: Get SP2D ready
More accurate geo data
EU wide data coverage
More recent data
:star: Panaddress -> Axciom
check contracts if we have to do it this tertial
:question: Option: Analysis as a Service by MC
:star: Better video hosting (and other creatives)
cost
user experience
:question: Has SF a video hosting solution in place? (SK figures out)
Katha / Stefan
Operational excellence in execution
:star: PDM Fuckup Wishlist (O1K3)
ROI < 12 months
New Features that save us a lot of effort
(O1K5)
ROI < 12 months
:star: 70% anual revenues crm commited
sellout: validation product market fit
X pitches / bookings
Build pitch deck
Offers Unlimited Story 2.0
More focus on target achievment
Sales Perfomance Forecast Dashboard
transparency: Individual performance (funnel)
:question: SP2D
:question: Still needed? SB -> ThyBuBi
:star: CRM
Ownership also in sales (Katha)
500 mio mindset
international deals
Company OKRs
PMI (AW/SK/NB/CH/TB)
Abdo: Please share a s preread.
https://docs.google.com/spreadsheets/d/1exdBS57AU4K6nyI9nTWXhdbav3JXxNpsWJJ5PCngAMM/edit#gid=182832869
Operational Excellence (SK/SB/AW)
CRM
details tbd.
Looker
Speed
All Data in Looker
Immediate pain solving
Solve bugs
Automations
I18N-Campaigns
How to avoid loosing top3 (offerista wide) customers
Reach (NB/AW)
Marketplace
EBITDA Rockets
Native Network
Discover
Reach, Reach, Reach
Publisher Tech / Processes
Better Video Hosting
Sozio Demographic (Acxiom) :no_entry:
Revenue/Sales (SB/OO/JK)
NonFlyer
Fokus PL
BizDev: Find product market fit product
Next level execution
75% anual revenue confirmed
10 % Conversion rate by Sales Controlling
Nicole
End2End campaign efficiency +30%
International A Customers
Bring BT to next level: Holastic Ownership
Use Ad-Tech Tool
OU
Creative Assets
AI
:star: Focus on publisher stack (since longterm relevance)
:question: Ownership more in sales / marketing
Andy?
:star: Grow network
:star: Discover im publisher network & paid channels
NB: Not sunk cost, even if we would switch to "next"
PMI: NN in SF countries
More countries
More reach 15meur 2023 -> 20meur in 2024
:star: All data in looker
Traffic Cost not as Excel
International Publisher Controlling
Revenue Growth
SP2D: Found one Beta-Test-Client by interviewing at least 5 retailers until end of Q1
Avoid loosing critical customers
which risks in our control are most critical (pitch, price, performance, fuckups, ...)
Sellout: We pitched it to >= 10 brands in GER with receiving at least 3 booking until end of Q1.