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Strategic impacting membership program - Coggle Diagram
Strategic impacting membership program
Growth in memberships numbers
Acquisition & renewal
are aggressive
by?
direct email
personal solicitation
example
ActiveSG IG/ Kaki
consider other approach
Market research
to have more info
lack of appeal
benefits
program
attendance issue
look into new segments of the population
if not willing to growth = at least number remain stable
Growth in membership income
Very important for the 1st year AKA first impression
come out with exciting issue/ exhibits
ways to increase income? how to immediate reactions from current memberships?
growing number
change structure
increase the dues
change the tangible benefits
upgrade program
drop large amount of membership
to be prepared to answer and talk to unhappy members
Important to have some changes to increase membership
Stability
just want to remain the same and not trying to increase
the reason to remain stability?
reached limit