Reason for membership program in organisation
Cash flow
Visitation
Education
Public relations
Public issue
Public financials support
cooperate support
building a constituency
Dependability, consistency and predictability
annual giving program
1 time annual gift within the year
membership is a keystone
communicate on a ongoing basis
though?
Publication
events
networking
classes
Most effective
word of mouth
attendance by social media
enjoy widespread support
Concept of membership implies an ongoing commitment
Involve public support
interested in marketing certain group of people
use with marketing proposal to corporations
time to time they need support from members
example?
message about endangered species
Ongoing commitment
new member need to know this is gonna be long term
income from program is dependable, consistent, and predictable
1st year experience must be very good to let member continue