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Reason for membership program in organisation - Coggle Diagram
Reason for membership program in organisation
Cash flow
annual giving program
1 time annual gift within the year
Visitation
membership is a keystone
Education
communicate on a ongoing basis
though?
Publication
events
networking
classes
Public relations
Most effective
word of mouth
attendance by social media
Public issue
enjoy widespread support
Concept of membership implies an ongoing commitment
Public financials support
Involve public support
cooperate support
interested in marketing certain group of people
use with marketing proposal to corporations
building a constituency
time to time they need support from members
example?
message about endangered species
Dependability, consistency and predictability
Ongoing commitment
new member need to know this is gonna be long term
income from program is dependable, consistent, and predictable
1st year experience must be very good to let member continue