Reason for membership program in organisation

Cash flow

Visitation

Education

Public relations

Public issue

Public financials support

cooperate support

building a constituency

Dependability, consistency and predictability

annual giving program

1 time annual gift within the year

membership is a keystone

communicate on a ongoing basis

though?

Publication

events

networking

classes

Most effective

word of mouth

attendance by social media

enjoy widespread support

Concept of membership implies an ongoing commitment

Involve public support

interested in marketing certain group of people

use with marketing proposal to corporations

time to time they need support from members

example?

message about endangered species

Ongoing commitment

new member need to know this is gonna be long term

income from program is dependable, consistent, and predictable

1st year experience must be very good to let member continue