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Route 1: Business context - Coggle Diagram

- - - - Customer, Manager, Government, Creditors, Employees, Board of Directors, Suppliers, Communities, Shareholders, Owners, Media, Executives.
        
        people whose interest in a company comes through a direct relationship, such as employment, ownership, or investment
    - - customers, suppliers, government agencies, creditors, labor unions and community groups
        
        those who do not directly work with a company but are affected somehow by the actions and outcomes of the business.
  - - - corporate culture
      - staffing
      - finance and technology.
    - - political
      - economic
      - social
      - technological
      - environmental and competitive
  - - - Any partnership, corporation, person, or agency that is not operated by a profit or a public body. It includes all businesses that are for-profit that are not government owned or operated.
    - - Refers to organizations whose primary purpose is to create social impact rather than profit. (It's often called the third sector, civil society or the not- for-profit sector) It's independent from local / national government, distinct from the private sector.
    - - Owned / run by the government, provide goods / services for the benefit of the community, operate with money raised from taxes.
- - - - Marketing plays an important role for a business when it comes to promoting and selling products and services. Sales are important to a business because this is how the business makes a profit and survives.
        You cannot sell a product/service without marketing it. Marketing takes place first and includes identifying the needs and wants of the customer. If a product/service is not wanted or needed, then it cannot be sold.
    - - It allows the businesses to interact with their customers and potential customers more easily. They can quickly answer queries, and share news, promotions and updates. It is a good way of keeping customers engaged and interested.
    - - Due to the increase in the use of digital technology, customers expect fast dispatch of the products/services they purchase. In addition, they expect instant access to products/services through accessing websites as well as customer service availability 24/7.
        Research has shown that people shop online at least once a week. This has resulted in businesses moving their sales operations online (e-commerce).
        As previously mentioned, this enables them to reach a much larger audience (global access) and increase their brand awareness (brand promotion through social media etc.
    - - Channel engagement - It can boost user engagement across different channels by engaging with more customers and delivering a better online experience.
        Business growth - The social interaction between businesses and their customers increases sales and improves brand loyalty
        Brand building - As stated above, social media can boost a business’s visibility with potential customers.
    - - It is often used to improve customer experiences, attract new audiences and convert them into customers. The analytics provides insights into how a business is performing in the digital marketplace. The information gathered from the analysis allows the business to track the way their products/services are performing, information relating to the audience, and how to change or enhance the promotion of their products/services. This can help businesses to develop efficient plans and make appropriate business decisions.
        the collection, measurement, analysis, visualization and interpretation of digital data that indicates the users’ (customers/service-users) behaviors when accessing a business’s website, mobile sites, mobile applications, social media and so on.
    - - Technology can be used to calculate and track customer/service-user retention rates.
        The way that the customers/service-users view a business impacts on the success of the business and potential revenue. If the customer service provided by the business is poor (or in some cases non-existent), customers/service-users will find other businesses to purchase from.
        This is because they do not feel valued or important to the business. When customers/service users are happy with the business, then they continue to purchase from them (customer retention).
    - - Mobile and remote working is now more accessible to a wider range of people.
        Organisations with a larger remote workforce require less office space, and fewer materials and utilities, which in turn reduces costs.
- - - - Include social mobility, market trends, cultural expectations and socioeconomic aspects.
    - - Many businesses use emerging technologies to try and reduce the operational costs, increase efficiency and profits, and improve stakeholder experience.
    - - These factors affect goods, services and money. The state of the economy on a local and/or global scale can have an impact on how a business operates, taxes that are imposed, the value of assets and consumer demand.
    - - Influence businesses and how they operate. They can include laws and regulations relating to taxation, employment, contacts, securities, immigration and many more. They affect the way businesses operate / how customers behave.
    - - Anything that involves the government can have an influence on the business environment.
    - - Can be internal / external to the business. External factors can include technological, demographical, political and economic factors, while internal factors can include the interrelationships and objectives of the business. Businesses have no control over the external environment, but they can help to improve it.
- - - - It is important that organizations carefully consider the overall business goals and objectives they want to achieve.
        
        An example could be that an organisation has a goal to expand into new markets. It is therefore more important to focus on the technology required, for example to implement a solid cloud infrastructure to support processes from multiple locations as opposed to investing in AI technology to trial a new production idea.
  - - - They need to reassess the digital journey being taken and consider the rate at which the digital change is taking place. Does it meet customer expectations? Does it meet the business goals? If the answers are ‘no’, then it is possible the digital technology needs to change.
  - - - Competitive advantage, Avoid possible extinction, Prevent financial loss, Changes in legislation, Response to competition
- - - - The CAB should include at least one people from each group of the people affected by the changes. This would include non-IT representatives when appropriate.
  - - - Major changes - These changes may mean a significant change to hardware, software, a product and/or operational processes.
      - Minor changes - This is when the CAB have requested minor changes to the request.
      - Scheduled changes - Business usually have set periods of time when systems, processes na dso on are reviewed.
      - Spontaneous changes - These usually occur when meetings have been held and feedback has been provided about the progress of further identified issues.
- - - - the good guy who uses his (or her) capabilities to damage your organization — but only hypothetically.
    - - criminals who break into computer networks with malicious intent. They may also release malware that destroys files, holds computers hostage, or steals passwords, credit card numbers, and other personal information.
    - - enact a blend of both black hat and white hat activities. Gray hat hackers often look for vulnerabilities in a system without the owner's permission or knowledge. If issues are found, they report them to the owner, sometimes requesting a small fee to fix the problem.