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Week 12 attitudes and motivational processes - Coggle Diagram
Week 12 attitudes and motivational processes
cognitive dissonance theory
means lack harmony
smoker knows damages to help but makes excuses
conflicts between atittudes and what they actually buy
post-purchase activities
post decisional dissonance
self-perception theory
another way to explain cog diss effects on attitude
self awareness of own actions & behaviours
social judgement theory
effect of persuasive message depends on how message is recieved, eval the position of message
assimilation and contrast effects
lattitude of acceptance
positive
assimilation effect
ego invovlement anchor can increase effect
lattitude of rejection
objectional
contrast effect
ego invovlement anchor can contrast effect
lattitude of non-commitment
no opinion
anchor - position can differ
self persuasion by comapring things with exisiting attitudes
balance theory
unit relation
belong together
sentiment relation
positive or negative feelings about an entity
cognitive consistency
thoughts dont contradict eachother
foot in th door Technique (FITD)