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MARKETING, PROMOTIONS & ADVERTISING 2025 - Coggle Diagram
MARKETING, PROMOTIONS & ADVERTISING 2025
EVENTS & CAMPAIGNS
EXHIBITION FAIR
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Local (BSS, Christmas, CNY etc)
INTERNAL EVENT
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70th Anniversary
- Jelajah
- Lucky Draw
- SCC Celebrations (Raya etc)
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DIGITAL MARKETING
SOCIAL MEDIA
FACEBOOK
Social Media Campaign
- hash#SCChallenge4U (Monthly)
Visuals (Festivals/Celebrations)
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MARKETING RESEARCH
DEFINE THE 4 P'S
(Product, Place, Price, Promotion)
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UNDERSTANDING EXISTING CLIENTS PROFILE
(Career, Age, Income etc)
MARKETING ATTRIBUTION
Understanding where our customers come from, where do they heard of us, and what do they expect from us