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Google Ads, Benjamin - Coggle Diagram
Google Ads
Benefits of Extensions
10-15% increase in CTR
Taking up more space
in the SERP
More visual real estate
– that drive more clicks
Best performing
combinations of ad extensions will be
chosen by Google to display
Specifically on mobile,
ad extensions has huge impact on CTR
Differences of GDN vs GSN
Cater for different
Intentions
GDN: Awareness phase
GSN: Interest phase
In terms of
conversion rate
GDN has lower
conversion rate and conversion intent as
compared to GSN
Cost per
conversion
GDN < GSN
Click-Through
Rate
GSN > GDN
Space of Ads
GDN > GSN
Benefits of GDN
Visibility increased
According to Google
Pay only for
impressions measured as viewable
Google Display Network (GDN)
Reach people while they’re browsing their favorite websites
How GDN Works?
Interest & Habit Targeting
Custom Affinity
In-Market / Custom Intent Audiences
Demographic Targeting
Placement Targeting
Google Ads Extensions
Types
Callout Ext
Call Ext
Structured Snippet Ext
App Ext
Message Ext
Location Ext
Promotion Ext
Four promotion options
Percent discount
Up to monetary discount
Up to percent discount
Monetary discount
Sitelink Ext
Structured Snippet Extension
Provides advertisers 3 additional header lines of text to highlight key aspects
GSN ads are the primary tool in the middle-to-bottom of the funnel
Benjamin