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Intellectual Property and Licensing - Coggle Diagram
Intellectual Property and Licensing
Intellectual property
Intangible rights protecting the products of human intelligence and creation
Includes patent, design, copyright and trademark
patent
novel
inventive
capable of industrial application
Mustn't be an excluded category
cant be a discovery
drugs depend on other patents and take a long time
human cells
software
business methods
An exclusive right granted for an invention covers manufacturing
20 years
application process is a long process
Disadvantages
cost
time
complex
reveal info
possible litigation
Advantages
protects idea
possible commercial gain
sell the patent rights
manufacture
subcontract
assists partnerships to develop
Copyright
protects creative works
books
song lyrics
photos
music
dramatic works
filmds
dvd
video
Last for the duration of the authors life plus 70 years
not a registered form of protection
So you must prove you made something
cant protect
an idea
name title
functional article
industrial article
You can use not a substantial part
The owner has a right to ask for credit
Infringement is bad
Don't make false accusations
Design
Protects what is looks like not how it works
Must be individual in character
Must not create and impression of de ja vu
Items that aren't visible in normal use
They are published and give monoply rights to the owner
protection for 10 years
records need to be kept
Trademark
words
eg common words like tasty and top quality, or crust pies
logos
pictures
colours
shapes
For example
Packaging, eg grasmere gingerbread shop
it can last forever and be renewed every 10 years
45 classes, £200 to register
Some identical trademarks can be made if the products are significantly different
Registered and an R symbol in circle shows registration and its is an offence to put this on if it is not actually held
an offence can also occur what a customer becomes confused
get a trademark attorney to avoid infringement
internet domain names are not automatically protected by trademark
company names in the uk must be registered at companies house
Commerical exploitation
Owning it doens mean money with be made
Who will exploit it and make money
the licensor
Technology transfer
transfer tacit knowledge
Licenses
Where
which
when
who
What happens if something goes wrong?
no sales made?
compnaies taken over?
IP owner dies?
Disclosing information
Talk about benefits at first and dont give all the details
IP exploitation diagram
