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Copywriting, Benjamin - Coggle Diagram
Copywriting
Importance of Copywriting
Attract prospects
Convince and urge readers to take action
Prospects will be able to understand the message
Convince prospects to purchase your product
Create brand awareness
Copywriting Tips
Identify trends
Passion
Life cycle
Features and design
Unique selling proposition (USP)
AIDCA
Attention
Headline
Rule of Thumb 4U's
Unique
Ultra-specific
Urgency
Useful
Interest
Use short sentences
Include emotional elements
Highlight or bold the main words
State the benefit of your product/service
Combine with interesting photos
Desire
FAB Formula
Feature
Advantage
Benefits
Conviction
Facts & figures
Testimonials
Action
Call to Action (CTA)
Elements to be considered
Benefits (Readers & Features)
Desired customer reaction (Readers & Aim)
Strategy (Aim & Features)
Types of Copywriting
Teaser
Introduce new products or to re-introduce existing products
Create curiosity among audiences
Hard sell
Selling types of copywriting
List down all the specification, benefits, sales promotion, how to use the product
Soft sell
Sharing product’s tips and recommendations
To show the expertise and good product knowledge
To build rapport and trust
Benjamin