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maindanglau McDonalds, -Was the worlds first drive through, and then the…

- - - - Natural
      - -McDonalds domestically sources ingredients
      - -For Example ; McDonalds Canada only really gets ingredients from Canadian farmers, whilst US based McDonalds only receives US-grown ingredients
    - - Human
      - -McDonalds has a variety of staff, both backend and frontend
      - -For example ; CEO's from corporate, Managers running franchises, Cashiers, etc.
      - -McDonalds organizes its workers in a hierarchy
    - - Capital
      - -McDonalds does not manufacture anything.
      - -This includes equipment given out to franchises when opening
      - -For Example ; Many McDonalds use the "FryMaster Lov Fryer"
      - -However, not all McDonalds use this, it truly depends on what is available
- - - - -Mcdonalds all around the world have a wide range of foods on their menu
      - -Breakfast foods such as apple pies, Lunch foods such as chicken sandwiches, etc.
      - -Regional differences exist to cater to countries specific resources
      - -Also have recently implemented a vegan menu
      - -Furthermore, in countries such as europe, Mcdonalds caters to their culture by serving alcohol.
      - -Products in Mcdonalds vary depending on country, but even in their variation, they cover a massive range of foods.
    - - -Create an affordable breakfast, lunch, or dinner for FAMILIES
        
        -Achieved this by pushing the Dollar menu and Happy meals
        
        -Changed the dollar menu to be more oriented around value rather than just cheap
        
        -Currently, over 10 items on the dollar menu
        
        -Mcdonalds also has many specials that cater to families
        
        -ie:2 sandwiches for x amount of dollars
        
        -Caters to families, which was one of their target audiences
    - - -Aside from using almost every channel available, Mcdonalds makes apt use of slogans
      - -Most notably “Im Lovin It”
      - -Mascot of Ronald Mcdonalds
      - -Originally introduced in 1963
      - -Considered the second most widely known character, only being beaten by santa himself
      - -Had a spinoff show in 1998-2003 that widely appealed to a younger audience
      - -”the wacky adventures of ronald mcdonald”
      - -Only some of their notable marketing campaigns
      - -Mcdonalds uses wide marketing campaigns that have only been growing in scale
    - - -Mcdonalds has realized that treating employees poorly will cause them to treat customers poorly
      - -This would result in bad service and bad rep for mcdonalds
      - -Mcdonalds does a lot of external marketing, as well as INTERNAL marketing
      - -Surveys employees regularly to accommodate their needs
      - -Targets families, which is why Play Places and Drive throughs are so integral to their experience
      - -Can cause people to prefer Mcdonalds due to convenience and the Play Area
      - -Take into account culture, local taste, and other factors when designing, or bringing items into international markets
    - - -by literally being everywhere, they have a literal larger market share
      - -Notably, nearly 50% of US citizens are less than 3 minutes away from their nearest mcdonalds
      - -Being able to have a Mcdonalds be accessible to everyone was their main objective in this department
- - - - Innovations and inventions of McDonalds
        
        -Mcdonalds expanded the fast food space into Coffee for some specialty shareholders
        
        -Mcdonalds also was the first to list the calories in every item
        
        -The most notable invention from McDonalds is the SpeeDee system, a revolutionary system whereby the restaurants processes are streamlined and made much more efficient
    - - The founding, or moreso, the uprise of McDonalds was not very ethical
        
        -Ray kroc performed a multitude of actions that included both strongarming, and cheating the McDonalds brothers out of their own business
        
        -Ethics, or moreso, the lack of ethics played a large role in McDonalds growth.
        
        -Doing things for the business, rather than for morality
      - -Mcdonalds has a CSR policy
        
        -Some things in it include
        
        -Only using LED lights to save energy
        
        -Waterless urinals to prevent waste
        
        -Recycling cooking oil into biodiesel
        
        -85% of packaging is made from recycled material
        
        -89% of cardboard boxes are recycled
        
        -Some other notable actions include their own charity called the Ronald Mcdonald House
        
        -Furthermore, they actively support a multitude of charities on a monthly basis
- - - - -Streamlines the food preparation and service process
      - -Fast, reliable, and standardized
      - -Speedee system included a simplified menu, a kitchen assembly line, and focusing on pure speed
      - -The heart of the SpeeDee system is the kitchen assembly line
      - -Each staff member had a specific role in preparation
      - -Highly organized layout to reduce foot traffic
      - -All of this standardizes and makes Mcdonalds speedier and more efficient
    - - -Hazard Analysis and Critical Control Point and Good Manufacturing Practice
      - -Monitors hazards and evaluates food preparation locations for hygiene and disease
      - Graphs for every single item served on the McDonalds menu can be found at https://mcdonalds.com.hk/en/about-our-food/commitment-to-quality/how-do-we-process-our-food/
      - Essentially, every item is tested for pieces of metal, and then sanitized. Then, frozen and shipped to McDonalds locations
      - -Mcdonalds food all goes through the FDA’s HACCP and GMP
  - - - -Planning at McDonalds is done by identifying goals/objectives,then developing strategies and ultimately putting them into action
        
        -ie : their plan-to-win process
      - -These plans are aligned with changes in the external environment typically
        
        -ie : culture, local taste, traditions of the area
      - -As displayed by their supply chain, having a wide variety of connections and employing effective strategies allows them to be a 24/7 restaurant
    - - -SpeeDee system, Hierarchical system at an international level
      - -Focuses on division, coordination, and control of task flow
      - -Managers at Mcdonalds distribute authority to actual employees
        
        -Collaborative style of management
      - -Still follow a rigid set of training programs, supplies, and operations
      - -Formal structure alongside giving authority to employees creates organized independence and cooperation at the same time
    - - -Former CEO, Jim Skinner, was said to be a transformational leader
      - -Gave employees authority, which is why he was regarded as a transformational leader
      - -Created the “Plan To Win”
      - -Adapted strategies to keep employees motivated
      - -Never downplays customer satisfaction, in fact, this is why he tried to keep employees happy
      - -Moral leader during McDonalds’ crack down over obesity as seen in 2019, pushing for anti-obesity instead of trying to cover it up
    - - -Clear policies and motivated workers as seen in Leading amalgamate into McDonalds upright, but not limiting, structure
      - -Every franchise must follow quality standards and abide by strict policies
      - -Mcdonalds Corporation would like to train all employees at Hamburger University to further ensure quality
      - -Strict and clear policies alongside Skinners transformational leadership amalgamate into McDonalds autocratic, but not limiting management style.
  - - - -McDonalds is autocratic
      - -This means that crew members are not involved in any actual decisions
      - -Typically, crew members are young and work during summer vacations
      - -Because of how young, and new they are, they aren’t involved in decisions
      - Maslow's Hierarchy Of Needs
        
        -Autocratic workplaces do not meet Maslow's hierarchy of needs
        
        -Specifically, parts of the esteem category are typically not filled to a high degree
        
        -McDonalds combats this by prioritizing both customer, and employee satisfaction through a multitude of mannerisms.
- - - - ie : serving all types of meals of the day, coffee, regional variancy such as alcohol in some european countries
    - - -Happy Meals, deals for 2, etc.
  - - - -Bundle pricing strategy
        
        -Meal sets where prices for individual items are discounted
        
        -Encourages people to buy because they “save money”
        
        -IE : a happy meal
      - -Psychological pricing strategy
        
        -Use more appealing numbers
        
        -IE : xx.49$ or xx.99$
  - - - -Restaurants
      - -Kiosks
      - -Online mediums
      - -Postmates apps/third party apps
  - - - -Advertising
      - -Sales promotions
      - -Public relations
    - - -TV, Radio, Print Media, Online media
    - - -Coupons, freebies, deals/offers for specific locations, bundles, etc.
    - - -Ronald Mcdonald charity house, McDonald’s Global Best of Green environmental program
  - - - -Old enough to masticate, but young enough to still enjoy fast food
      - -Particularly, multi-generational families
      - -Happy meals for kids, McCafe for parents, and Bundles for family outings
      - -Also senior discounts are a thing
- - - - -Furthermore, it has become evident that the fast food industry has become saturated
      - -However, McDonalds is not on the decline since its growth has not yet become negative
      - -Thus, they are mature, and not declining