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Ch 20 Marketing (Part 2) - Coggle Diagram
Ch 20 Marketing (Part 2)
Price
Low Price Strategies
Penetration pricing
Predatory pricing
Loss Leader
High Price Strategies
Premium pricing
Price Skimming
Other Price Strategies
Psychological pricing
Mark-up pricing
Tiered pricing
Price Discrimination
Bundle pricing
Factors Influencing Price
Cost
Competitors' prices
Stage of the Product life Cycle
Product Image
Consumer Demand
Place
Channels of Distribution
Be able give an example of each Channel and the advantages and disadvantages of each
Factors Affecting the Channel of Distribution
Cost
Nature of the Product
Target Market
Business Image
Market Size
Promotion
Promotional mix
1. Advertising
Informative
Reminder
Persuasive
Generic
Comparative
Advertising Medium
TV
Radio
Newspapers
Social Media
Business Website
Choosing an Advertising Medium
Cost
Type of Product/Service
Target market
Stage of Product Life Cycle
2
. Sales Promotion
Loyalty Cards
Special offers
Free samples
Discount Codes
Merchandising
3. Public Relations
PR Methods
Sponsorship
Endorsements
Press Communication
Charities
4. Personal Selling
Protecting Consumers
Competition and Consumer Protection Commission (CCPC)
Advertising Standards Authority for Ireland (ASAI)