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Social Media Text Analytics - Coggle Diagram
Social Media Text Analytics
Social Media Text Analytics
The process of collecting, examining, and interpreting data from various social media platforms to gain insights into user behavior, trends, and sentiments.
It involves using tools and techniques to analyze social media content, engagement, and interactions, helping businesses, researchers, and individuals make informed decisions and understand the impact of their online presence.
Metrics should be Tracked
Engagement Metrics
Click-Through Rate (CTR)
Sentiment Analysis
Hashtag Performance
Ad Performance Metrics
Audience Analysis
Influencer Analytics
Types of Social Media Text
Dynamic Text
Tweet
Comments
Discussion
Conversation
Reviews
Static Text
Profile Bios
Descriptions
About Us Sections
Page Titles and Headings
Contact Information
Product Descriptions
Usernames
Purpose of Text Analysis
Sentiment Analysis
Trends Mining
Intention Mining
Concept Mining
Steps in Text Analysis
Identification and Searching
Text Parsing and Filtering
Text Transformation
Text Mining
Social Media Text Analysis Tools
Discovertext
Lexalytics
Tweet Archivist
Twitonomy
Netlytic
LIWC
Voyant