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Types of Social Media Analytics - Coggle Diagram
Types of Social Media Analytics
Diagnostic Analysis
Focuses on the numbers Eg.number of likes,comments etc
It answer the Question ,Why something happened?
Searches the connection between an event and the social media reactions
Reactive in nature
Compares performance of various trends and campaign
Descriptive Analysis
Accounts for the majority of social media analytics
It answer the Question ,what is happening?
Generate report and visualization for analysis
Reactive in nature
Gathering and describing social media data
Prescriptive Analysis
Customize your offerings for different groups by identifying patterns
It answer the Question ,What is the solution?
Requires lot of data to analyze pattern of behaviors
Proactive in nature
Uses data to determine an optimal course of action
Predictive Analysis
Can be conducted manually or using machine learning algoritms
It answer the Question ,What will happen?
It uses historical data
Analyze large amounts of data to predict future events
Proactive in nature