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Big ideas in organizations - Coggle Diagram
Big ideas in organizations
MARKETING
MARKET POSITIONING
Customised
Whole market
Concentrated
Differentiated
Unique selling point (USP)
MACRO ENVIRONMENT
STEEPLE
Ethics
Data analysis
Target audience
MARKETING MIX
Product
Life cycle
Growth
Maturity
Intro
Decline
Testing
Place
Price
Value perception
Competition
Promotion
Public relations
Social Media
Advertising
People
MICRO ENVIRONMENT
SWOT Analysis
Market penetration
Diversification
Product development
MARKETING CONCEPT
Marketing orientation
Marketing function
Marketing process
Mission, vision and values
Corporate Strategy
OPERATIONS
PERFORMANCE
Operations management
Managing Process
Resource management
Design Process
INVENTORY
Stock control
Quality
Logistics
Scheduling
Supply chain
STRATEGY
Dependability
Flexibility
Sustainability
Cost
FINANCE
VENTURE CAPITAL
Hedge funds
Private equity
Angel investing
Overdraft
Debt factoring
WORKING CAPITAL
Retain earnings
Cashflow management
Assets
Liquidity
Equity
HUMAN RESOURCES
POLICIES
Resource management
Development
Recruitment and staff retention
Employee relations
Grievance handling
PERFORMANCE
Complience
KPI management
Appraisal