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week 11 consumer attitudes - Coggle Diagram
week 11 consumer attitudes
attitudes
functions
ultalitarian
reward & punishment
value expression
self concept
ego defensive
protect external threats
knowledge
structure- new product
the love promise
heart
head
wallet
ABC model of attitudes
cognitive
beliefs, perceptions and values
affective
feelings
behavioural
response based on knowledge
cognitive & affective advertising
NFC need for cognition
hierachy of needs
high
1st knowledge based, then feelings (affect), then behaviour
low
no preference, dont care
experiental
emotion based
hedonic motivations
colours , how it makes use feel
classical conditioning
neutral stimulus
unconditioned stimulus
instrumental conditioning
reinforcement
punishment
assoicating a behaviour and a consequence for that behaviour
complicated cognitive process
levels commitment to attitudes
compliance
lower involvement-open to influence
easy to change
pressure-money-
identification
celebrity and friends beliefs
sense of identity
expectation
maintaining relqtionship to indiviual or group
internilisation
high invovlement
attitudes based on part of value system
congitive processing