IDEO Shopping Cart Redesign Project
Team Composition at IDEO
Diverse group of designers, experts and professionlas
Emphasis on innovation process
IDEO Innovation Culture
No Titles
Hierarchy is impratical
IDEO Mantra of Innovation
One conversation at a time
Be focus and attentive
Defer judgements
Build on other's idea
Trial and Error Refinement and Approach
Enlightened trial-and-error
Emphasis on learning from mistakes
Art of Prototyping and Designs
Combining the best elements from various prototypes
Fail often in order to succeed sooner
Transparency among Team
Positive feedback with room for improvement
Open-minded approach to suggestions
Final Design for Shopping Cart
Sideway movements
Provide hooks for hanging bags
Cost calculator included in shopping cart
Baskets are placed and removable from the cart
Learnings from Design Process
Teamwork, innovation process , and an open mind are crucial
Chaos can be constructive in the creative process