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Product marketing - Coggle Diagram
Product marketing
' P ' for manage of marketing
Product
Who to sell the product ?
Adults
Teenagers
Parent
The characteristic
Who the target market ?
Place
Where the product be sold ?
Countries
Cities
Stores
Manufacturing
Close to raw material supply
Service
Close to consumer
Promotion
Ways to attract interest in the product
make product memorable
package and advertise
Example make a Slogan
" now everybody can fly "
" let make life be happy "
Build some logo
The picture that represents the product for example KFC, Ferrari
Price
How much the consumer is charged
How to determine value ?
Production Cost
Selling Price
Profit
Meaning
process of planning and executing
the aim is
satisfy individual and organizational goals
art and science
Marketing system
Market
money
Information
Industry
Good/services
Communication
4P like 4C
P and C
Product
Customer Solution
Price
Customer Cost
Promotion
Communication
Place
Convenience