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What is the definition of membership?, What is the purpose of membership?,…
What is the definition of membership?
individually
Collectively
Group
pay to join
some are free
What is the purpose of membership?
all membership program will have more than 1 purpose
important to determine which purpose is most important
Most program have multiple goals
income will be essential
integrating the membership program into develop effort
extra income will come from sales variety of products and service
program did not bring in any income. would they exist?
Yes
No
What is the reason to join the membership?
Must have interest in the organisation mission and activities
No interest = wont join
Multiple reason!!
It important to know
Always 1 reason they join the member