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RETAIL PLAN - Coggle Diagram
RETAIL PLAN
Product strategy
5 Varieties of food: House Specials, Pastas, Healthy Series, Snacks and Soups, and Desserts.
7 Varieties of drinks: Local Brew, Premium Roast, In-House Special, Quenching Tea, Slushy Smoothie, Bottles & Cans and Something New & Unusual.
SKUs
"Breadth" and "Depth"
Acquisition
Handling
Control
Service
Design
Branding
TARGET MARKET AND RETAIL FORMAT
Geographic
Psychographic
Demographic
Behavioural
RETAIL FORMAT
SWOT analysis
Strengths [S]
Opportunities [O]
Threats [T]
Weaknesses [W]
Promotion strategy
Public relations
Direct marketing
Direct and physical marketing.
Digital and social media marketing
Sale promotion
Advertising
Location strategy
city or town location
Legal considerations
long-term profitability of a regional location
Pricing strategy
High-Low Pricing
Considerations in Setting Retail Prices
Settings to Increase Sales and Profits
Variable cost.
Leader Pricing
Used of Internet
Legal and Ethical Issues.
Future Planning
Customer Service Strategy
customer relationship management (CRM)
Challenges
process of data collection
introduction