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Ch 20 Marketing (Part 1) - Coggle Diagram
Ch 20 Marketing (Part 1)
Terms
Marketing Concept
Marketing
Marketing Strategy
Marketing Plan
SWOT Analysis
Market Segmentation
Geographic
Demographic
Psychographic
Benefits of Market Segmentation
Increased Sales
Market Share
Lower Costs
Research the target market
Develop a Marketing Mix (4Ps)
Price
Place
Product
Promotion
Role of Marketing Plan
Business Goals
Finance
Benchmarking
Product Positioning
Patent
Product Portfolio
Trademark
Niche Market
Advantages
Less Competition
Consumer Loyalty
New Products
Disadvantages
Economies of Scale
Competition
Growth
Product
Product Design
Function
Materials
Manufacturing
Appearance
Cost
Brand Name
Advantages
Recognition
New Products
Higher Price
Consumer Loyalty
Disadvantages
Consumer Image
Benefits of the Product
Reduces Disappointment
High-quality products
Packaging
Product Life Cycle
Own-Brand
Advantages
Product Specification
Profits
Consumer Loyalty
Different Target Markets
Disadvantages
Increased Advertising
Business Reputation
Cost
Economic Conditions
Packaging
Functions
Product Protection
Image
Convenience
Information
Recognition
Product Life Cycle
Introduction
Growth
Maturity
Saturation
Decline