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Conformity (Asch) - Coggle Diagram
Conformity (Asch)
baseline procedure:
aim: measure the extent people conform to others opinions in situations where others are clearly wrong
findings: naive participants conformed 36.8% high level of conformity when the situation is unambiguous, individual differences - 25% never gave wrong answer (never conformed) 75% conformed at least once
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variables:
group size
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findings: with 2 confederates conformity to wrong answers was 13.6% with 3 confederates it was 31.8%. above three the conformity rate levelled off, adding more than three made little difference
explanation: people are sensitive to their opinions as only one confederate was enough to sway opinions
unanimity
procedure: introduced dissenting confederate, sometime correct answer sometimes wrong answer, but always disagree with the majority
findings: presence of a dissenter, conformity reduced to less than a quater level it was when uanimous. conformity reducued if dissenter gave right or wrong answer
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task difficulty
procedure: made the line judging task harder by making lines more similar. difficult to see differences between the lines
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explanation: siotuation is more ambiguous, more likely to look to others and assume they are right or wrong. ISI plays a greater role when task is harder
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