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FHH - 2024 - Coggle Diagram
FHH - 2024
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Website - Hotel specialist?
- also to add SEO for Google, Microsoft, Apple search engines, maps etc. And other search engines (Firefox, Brave, Duckduckgo etc.)
- website should have section on sustainability
- remove Forest House Apartments from Google
- remove Forest House from hotels-of-london website
- remove Forest House from hostelworld/lodge/any sites indicating hostel?
- Introduce sign up to newsletter / email for discount code? How to prevent people using temporary emails
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Checklists for staff
- room checklist to determine cleanliness.
- include checklist board for ilias to sign and receptionist to sign to show it was done
- include marketing (sign under bed to show it was cleaned there, welcome basket for higher paying guests etc.)
- blacklight as part of clean check
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Local advertising:
- Greek community?
- Roundabouts?
- Digital signage at hotel
- Business cards to local shops
- Incentive to shops by offering commission if people book through them (track via QR codes)?
- flyers (cos tracking) + QR codes per street (qr-generator)
Increase advance bookings
- discount if booking in advance
- guarantee best price by matching any cheaper prices they find elsewhere and nearer the time of check-in? Excluding any promotions
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Key Performance Indicators (KPIs); check for any templates (hubspot/xero/clickup?) one to email daily tasks and to check off
- Social media: increase following
- Reviews: Increase reviews
- Booking.com - increase ranking, page scores etc.
- Increase direct bookings
- Local awareness
Database:
- Paperless check-in - ipad?
- Scan IDs - German company?
- Controls to check if staff are adding personal emails from OTA guests?
Room photos
- Professional photographer?
- Take new photos of all rooms as high quality and as many as possible then have them saved on drive.
- check with eviivo my web > media on what corresponding photos each room need
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Sustainability
- Toilet paper - COMPLETED
- Egologi - COMPLETED
- Check for others to use
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Business pricing and targeting?
- North Mid NHS
- Government contracts?
- Building companies?
- etc.
ROOM CHANGES:
- sustainability / botanic rooms and hotel
-- plastic plants in rooms, hallways etc.
-- plastic vine leaves outside hotel
-- see booking.com travel sustainability Q&A for other ideas
-- vending machines near entrance (to put in place before photos are taken)
-- energy saving switches (power with card) (e.g. https://tljgroup.com/products/product-details/energy-saving-switches)
- Guest welcome book (digital)
-- QR code for guest to scan for digital welcome book that includes key details check in/out time, breakfast promotion, how to get to places, booking a taxi (to go to reception), what to do in the area, mentioning to book direct, FAQs, etc.
- booking.com travel award, google reviews etc. to put stickers in room
- follow us on social media QR code?
-- QR notice board for other things?
FRONTAGE:
- Flags
- illuminated name
- name on left wall on entrance
- name on floormat on entrance
-name on door / tv behind closed door to show our rates, pictures, guest reviews etc.
SIGNS:
- billboard on apartment terrace to capture north circ?
- sign outside hotel on pavement
- kervan type spotlight on floor at night
- sign to turn via Princes Avenue for parking
- signs in hotel about quiet times (similar to travelodge)
NEXT STEPS:
00) hotel upgrade vs HMO change or business sale analysis
0) Legal (see below)
1) room changes (see below)
2) Photographer of new rooms
3) IT: Website (see below), phone and internet (modem), mail server/spam, cybersecurity health check
4) Brand
5) Frontage and signs (see below)
6) Checklist for staff (see below)
7) Social media
8) local advertisement (see below)
9) database (see below)
10) App?
11) business pricing and targeting (see below)
12) switch PMS to cloudbeds and integrate accounting software?
13) AOB (payment handling - use of klarna etc and incorporate processing fees as extra in price (3% uplift - explain to guests covers admin etc., offer); QR code in rooms for Tips
14) Guest charges? (see below)
LEGAL:
1) licence - update?
2) employee insurance and any other insurance
3) Ts&Cs for hotel - update? Solicitor? Include about we have right to refuse entry and to not refund.
4) Working with local neighborhood watch, police, council?
5) HR outsourced (regarding annual leave, employee wellbeing etc.)
6) general legal healthcheck?
Guest charges (eviivo webinar 11.04.24)
- consider additional charges e.g. Breakfast charge (for use with next door cafe); cleaning fee; damage deposit - eviivo and clover; parking; early check in/late check out;
- zero fee charge for website exclusive benefits e.g. welcome basket or drink
- payment request / email request to handle the above charges pre check in automatically (eviivo will send them an email no matter where they booked and it will diver to our website to complete the process)