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Week 4: Insider Activism - Coggle Diagram
Week 4: Insider Activism
Employee Activism
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A brief History
traced back to 70s, started inside big western companies
groups were founded by minorities to form community, to find new way to advocate equal rights and anti discrimination policies
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Tactics
activists see themselves as walking on a tightrope between desires to make change in organization and loyalty to it
activism exists in various forms, from internal lobbyig to organised business disruption
disruptive tactics
intended to unsettle both organizations internal actions and its public reputation, pressuring managers to give in to demands
Persuasive tactics
aim to influence fellow employees and managers through communication tolls and approaches often less visible to people outside organization
newer tactics involve use of social media (twitter etc). Allows to mobile employees easily and quickly -> raise awareness about practices among costumers, future employees etc.