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IDEO Shopping Cart - Coggle Diagram
IDEO Shopping Cart
design firm with a focus in innovative products
advanced medical technology
nike sunglasses
apple mouse
design philosophy
human-centered
empathy driven
iterative
result
a redesigned shopping cart with several enhancements
more enjoyable include seating area, child seat, and cup holders
more efficient, easy to maneuver, modular design for customization
safer, wider wheelbase for stability, improved brakes
effective installation at grocery stores throughout the nation
testing phase
final prototypes being tested at a store in real life
obtaining staff and user feedback
prototyping phase
modifying the design in response to consumer input
constructing low-fidelity prototypes for user testing
research phase
identifying user pain point
theft
lack of sealing
cart instability
user observation and interviews
ideation phase
brainstorming solution in small group
building on each other's ideas
challenge
Create a shopping cart that is more pleasant, safe, and effective.