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Topic 3: Event Public Relations and Marketing - Coggle Diagram
Topic 3: Event Public Relations and
Marketing
Event Marketing: the process by which event managers and marketers gain an understanding of their potential consumers characteristics and needs in order to produce, price, promote and distribute an event experience that meets these needs and the objectives of the special event.
3 Es
Excitement
Enterprise
Entertainment
Event targets
B2C
B2B and B2C
B2B
Main areas of marketing planning
To analyze the current situation
To create the marketing strategy
To set goals
To allocate marketing resources and to monitor or evaluate the plan
Marketing Mix (7Ps)
People
Product
Physical evidence
Process
Promotion
Place
Price
Examples of media tools
Newspapers
Magazines
Radio
Television
Definition of media: any communication medium that is designed and managed by an owner with the aim of informing and entertaining an audience.