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Research Method (Pros and Cons) - Coggle Diagram
Research Method (Pros and Cons)
Questionaires
Questionnaires are regularly used to measure how satisfied people are with a particular service or product. For example, in health and social care, user views on quality are generally explored using questionnaires that ask about people's experiences of care.
quick and cheap means of gathering large amounts of data from large numbers of people, widely spread geographically, especially if a postal or online questionnaire is used.
can collect information from a large number of people – the results stand a better chance of being truly representative of the wider population than with other methods
good reliability as a questionnaire can easily be replicated – the questions can be the same and the answers can be the same
data tends to be limited and superficial. They need to be fairly brief, since most respondents are unlikely to complete and return a long and time-consuming quest
Interviews
They help you explain, better understand, and explore research subjects' opinions, behavior, experiences, phenomenon, etc. Interview questions are usually open-ended questions so that in-depth information will be collected.
Interviews are good for research because they allow researchers to gather rich and detailed qualitative data directly from participants, providing insight into their experiences, opinions, and attitudes on a research topic.
Interviewing is a time-consuming process. Traditional face-to-face interviews can be extremely time-consuming. ...
Case studies
A case study is a research approach that is used to generate an in-depth, multi-faceted understanding of a complex issue in its real-life context. It is an established research design that is used extensively in a wide variety of disciplines, particularly in the social sciences.
There are several strengths to case studies, including the ability to study the complex relationships between phenomena, context, and people, and the fact that results are easy to present to a non-scientific audience.
Researchers can allow their own feelings to influence the case study, known as researcher bias.
Experimental research is a study conducted with a scientific approach using two sets of variables. The first set acts as a constant, which you use to measure the differences of the second set. Quantitative research methods, for example, are experimental.
. It provides researchers with a high level of control.
By being able to isolate specific variables, it becomes possible to determine if a potential outcome is viable. Each variable can be controlled on its own or in different combinations to study what possible outcomes are available for a product, theory, or idea as well. This provides a tremendous advantage in an ability to find accurate results.
Results are highly subjective due to the possibility of human error.
Because experimental research requires specific levels of variable control, it is at a high risk of experiencing human error at some point during the research. Any error, whether it is systemic or random, can reveal information about the other variables and that would eliminate the validity of the experiment and research being conducted.
Checklist
A research proposal checklist helps you identify what you will research, why it is important and relevant, and how you will perform the research. This last part is critical. Research proposals are often rejected for not being feasible or being unfocused.
Checklists are efficient and convenient. They are not too demanding of time. Progress within a huge range of behaviors and skills can be assessed using checklists. However, checklists can result in missing important information if observations are limited to only those items on checklist.
Observation research is a qualitative research technique where researchers observe participants' ongoing behavior in a natural situation. Depending on the type of observation research and the goal of the study, the market researcher will have varying levels of participation in the study.
The observation approach is simple because it frequently does not involve technical skills.
In the observation method, only some things are observed. Feelings, emotions, and opinions remain unobserved.
Focus groups
Focus group research is a qualitative method with interesting properties. It is performed by planned discussion and interview with a small group of people conducted by a moderator. The participants are sampled from the study population.
The pros of a focus group include cost effectiveness, body language observation, and deeper engagement with the customers. The cons of a focus group include difficulty in engaging a large group, time-consuming analysis or shy/uncomfortable participants.