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Barthes- Semiotics - Coggle Diagram
Barthes- Semiotics
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Used to understand how media products make meaning for their audiences. Texts communicate their meanings through a process of signification; they are constructed using a variety of signs. Everything that can be seen or heard on a screen that is on a page is a sign that the producers have constructed. : :
A sign is a discrete unit of meaning. Signs are not limited to words but also include images, gestures and sounds- essentially all of the ways in which information can be communicated within a media text.
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Ideology- this is what the product- meaning of the product says about society, or the meaning of life. When we consider the 'ideology' of a text we are looking at the ideas it supports or challenges within the context of the period (SHEP- social, historical, economic, political.)