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ABC Highlight – IDEO Shopping Cart - Coggle Diagram
ABC Highlight – IDEO Shopping Cart
Design firm with a focus on innovative products
Apple mouse
Nike sunglasses
25 foot mechanical whale
High Tech medical equipment
Design philosophy
human-centered
iterative
empathy-driven
Shopping Cart Redesign Project
Challenge
Design a safer, more efficient, and enjoyable shopping cart
Research phase
User observation and interviews
Identifying user pain points
cart instability
theft
lack of seating
Ideation phase
Brainstorming solutions in small groups
Building on each other's ideas
Prototyping phase
Creating low-fidelity prototypes to test with users
Iterating on designs based on user feedback
Testing phase
Real-world testing of final prototypes in supermarkets
Gathering feedback from users and employees
Results
New shopping cart design with several improvements
Safer: Wider wheelbase for stability, improved brakes
More efficient: Easier to maneuver, modular design for customization
More enjoyable: Includes seating area, child seat, cup holders
Successful implementation in supermarkets across the country