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Big Ideas in organisations, Product and service design - Coggle Diagram
Big Ideas in organisations
Marketing concept
Marketing enviornment
micro environment
Macro enviornment
Marketing research
process of market research
role of market research
focusing an offering
segmentation
targeting
Markets
positioning
The marketing Mix
product
development
planning
Place
distribution channels
Promotion
promotion MIx
Communication process
Pricing
types of pricing
factors of pricing
prices in business market
ethical considerations
Services and non profit
People
process
Physical evidence
operations Managment
operations strategy
performant eobjectives
performance trade offs
focused operations
improving operations
raising finance
retained earnings and working capital
debt factoring
bank overdraft and facility finances
lease finance
equity finance
venture capital and private equity
external business environment
globalisation and changing environment
dimensions of the external environment
Turn around priorities
Regaining competitiveness
protecting the balance sheet
rebuilding trust and transparency
politics of choice
conservative right
social democratic left
outsourcing and offshore
growth of out sourcing
risks of offshore
labour shortage and imigration.
why employees prefer imigrants
alternatives to immigration
public policy
Product and service design
importance of new product development
design as a process
design thinking
quality function deployment