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sony home audio/video & cinema - Coggle Diagram
sony
home audio/video & cinema
critically analysis
should identify the strategic marketing issues facing the brand
900 words
why choosing specific market (country)?
this region has a straregic impact on overall market
focus on marketing strategy and business performance in that region
situation assessment
over emphasize on hard work
no clear strategy
customer
competitors
apple, samsung, LG
company performance
products are outdate
independent counter in department store
collaborators
overall market share, performance
executive summary
200 words
• A brief introduction of the brand in terms of its history, the sector it is in, and its current business performance. (If you choose to focus on a specific country/region, a brief justification should also appear here.)
• A brief summary of the strategic marketing issues the brand is currently facing.
• A brief summary of the marketing strategy that the brand should use in order to resolve the strategic marketing issues.
• A brief summary of the marketing tactics, guided by your proposed marketing strategy, that the brand should carry out in order to resolve the issue(s) you identified.
formulate marketing strategy
500 words
adress the brand's strategy direction
propose and justify target segments the brand should focus on
the positioning strategy should implement (for each target segment)
to solve the issue that found in analysis
segmentation
that i wish to focus on
lifestyle segmentation: demographic characteristics, corhort analysis
geographic segmentation
show market potential: population of each segment, market share
targeting
有錢人、注重質感生活的年輕人
positioning
product
product rarely sell itself, deliver to customer
pricing
customer do not always pay attention to the price
顧客會注意買科技產品的價格嗎
promotion
組合價
place
channel management
recommendations
900 words
propose marketing tactic
an action plan guide by marketing strategy, solve the issue in analysis
combination of selected tactic to maximise the effectiveness and minimise limitations
sufficient reason and
detail
(how relevant and strategic, how likely they would be successful) to support
marketing goal
看前面黃色的部分
讓大家因為看了ikea這樣的裝飾就想買我們音響
製造話題度
聯合銷售、互補經濟學
活動主題＋內容
identify what the new product(s)/function(s) should be
propose details (that is, marketing tactics) that would make your new product development a success
why ikea want to cooperate with us?
在ikea裡面展示各種不同情境、坪數，搭配家庭劇院整套音響的客廳，讓顧客可以排隊欣賞體驗。如果沒靈感就來看看
ikea已經把裝飾靈感直接給你，可以整套包回家，並且有優惠
買音響＋ikea家具有85折
主題：時尚、美學、高質感生活
時間維持一個月體驗，在場還有專業音響設計師
target customer
注重生活高質感的年輕人
看看有沒有數據顯示目前高消費族群都是年輕人
communicaiton channel
利用社群媒體hashtag、聯繫時尚媒體來採訪
自己own media也可以
individual limitation
音響設計師
: 聘請一位專業的音響設計師，為客戶提供量身定制的音響系統。這將吸引那些想要獨特和高品質音響系統的客戶。
音響品牌合作
: 與其他音響品牌合作，推出限量版的音響產品，以吸引收藏家和音響愛好者。此外，您還可以與其他品牌合作，例如高級咖啡店或時尚品牌
不同情境可以放的音響不同
主題：時尚、美學、高質感