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Grand Slam Offer, Value Measure Dream Outcome Perceived…

- - - - I had heard of weight loss challenges so I started there
        
        Lose 20 Lbs in 6 Weeks
        
        Big dream outcome (Lose 20 Lbs)
        
        With a decreased time delay (6 Weeks)
        
        I wasnt selling my membership anymore. I wasnt selling the plane flight. I was selling the vacation
        
        When you are thinking about you dream outcome, it has to be them arriving at their destination & what they would like to experience
  - - - Experience higher levels of fulfillment, live longer, and make more money
      - Would you help someone you’ve never met, if it didn’t cost you money, but you never got credit for it?
        
        They are just like you, or like you were a few years ago: less experienced, full of desire to help the world, seeking information but unsure where to look….this is where you come in.
        
        You will help….
        
        ….one more entrepreneur support his or her family.
        
        If you feel good about helping a faceless entrepreneur, you are my kind of people.
        
        If you introduce something valuable to someone, they associate that value with you
        
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        ….one more employee find work they find meaningful.
        
        ….one more client experience a transformation they otherwise would never have encountered.
        
        ….one more life change for the better.
- - - - From this point forward, you must abandon any notion you have about “what's fair.”
        
        Every enormous company in the world charges you money for things that cost them nothing.
        
        It costs pennies to manufacture pharmaceutical drugs, but they don’t mind charging hundreds of dollars a month for it.
        
        Many entrepreneurs believe that charging “too much” is bad.
        
        But you should charge far more (for your product and services) than it costs to fulfill it.
        
        Think up to a hundred times more, not just two or three times more. And if you provide enough value, it should still always be a steal for the prospect.
        
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        The reality is that, yes, you should never charge more than your product is worth.
        
        It costs pennies for the phone company to add an additional user, except they don’t mind charging you hundreds per month for access.
        
        Media companies charge advertisers a king’s ransom for your eyeballs, and it costs them next to nothing to get you to like kitten photos on social media.
- - - - Faster & Easier
        
        Than going to the gym everyday. Hence . . . valued.
        
        Crazy world we live in.
        
        And you can either sit there and make “complain” posts about how people “ought” to be a certain way.
        
        Or you can take advantage of the way people are and capitalize.
        
        This book is for those people who want to be victors, not victims of circumstances.
        
        You can either...
        
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        Bc Decreased
        
        Time Delay
        
        And Effort & Sacrifice