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THE BASIC FOUNDATION OF THE NETWORK SOCIETY - Coggle Diagram
THE BASIC FOUNDATION OF THE NETWORK SOCIETY
TURNING SOCIAL NETWORKS INTO BUSINESSES
TURNING SOCIAL NETWORKS INTO BUSINESSES
Challenge From Mobile Devices:
The rapid popularity of mobile devices has posed a challenge to traditional social networks and search engines, such as Facebook and Google, because they primarily Developed on desktop platforms.
Impact on Businesses:
Social networks have changed the way businesses operate, communicate and serve customers. Fortune 500 companies primarily use LinkedIn, Twitter, Facebook and Instagram to interact with customers and build their brand.
Online Reputation:
Social networks have become an important place to build a company's reputation and brand. Businesses value "online reputation" through posts, comments and interactions on social platforms.
Risks and Dark Side:
However, using social media does not always go well. There are risks and dark side issues, as discussed in the "Insight on Society" case, which highlights the challenges related to security and reputation when using social media in business.
Social media goals
Early Social Network
Initial Capital Raising:
Often difficult, relying on investment from mainstream investors
Main Source of Income:
Subscriptions and user growth
Income Source:
Usually mainly from user registrations
Business Environment:
There is no solid foundation, competition among new social networks
Business Model:
Subscription-based and user community driven
Current Social Networks
Initial Capital Mobilization:
Easy to raise capital due to the attractiveness of the business model, attracting peripheral investment
Main Sources of Income:
Advertising, partner marketing, and user data
Income Source:
Mainly from advertising revenue, business partners, and peripheral investments
Business Environment:
Highly competitive, social networks strive to maintain and expand users
Business Model:
Mainly relies on advertising and investment from venture capitalists
SOCIAL NETWORK TECHNOLOGIES AND FEATURES
Current outstanding technologies
Live broadcasting technology such as Facebook Live, YouTube Live and Twitch has allowed users to broadcast live videos and events to an online crowd. This created a live interaction and participation of viewers, allowing them to comment, interact and share in real time.
Effects and characteristics of the feature
Social networks provide a powerful advertising and marketing platform for businesses. With the large number of users and personal information provided, social networks can provide precise marketing audiences for advertisers. This helps businesses reach and interact with potential customers, build brands and increase sales.
Outstanding features
Communication and connection, information and content sharing, community creation and interaction, advertising and marketing, integration and applications.
TYPES OF SOCIAL NETWORKS AND THEIR BUSINESS MODELS
BUSINESS MODELS
Professional Community Business Model (Practice):
Purpose:
To provide focused discussion groups, information and knowledge for a specific practice area. Supports both for-profit and non-profit models
Commercial Consequences:
Businesses may receive income from advertising or contributions from members.
There may be subscription fees for specific services or resources
Interest Community Business Model (Interest):
Purpose:
Create discussion groups focused on specific interests or topics.
Stimulate interaction between people with common interests.
Commercial Consequences:
Revenue primarily from advertising and possibly from interest-related activities, such as selling products or services.
Community Business Model with Same Characteristics (Affinity):
Purpose:
Focuses on consistency in individual and group self-identity.
Create opportunities for close discussions and interactions between people with similar interests.
Commercial Consequences:
Supported by advertising and revenue from product or service sales to members.
Sponsored Business Model:
Purpose:
Created by a government, non-profit or for-profit organization to achieve organizational goals.
Commercial Consequences:
Sponsored by organizations and businesses, possibly for advertising or political purposes.
There may be forms of income from advertising or transactions that support organizational goals.
General commnities
Purpose
: Attract enough members to create a diverse community with many topics and discussion groups, creating a foundation for interaction between members in a common environment.
Commercial Consequences
: Revenue comes mainly from advertising, with growth of community and user engagement, there may be opportunities to collect from subscriptions or premium advertising
TYPES OF SOCIAL NETWORKS
Practice
: Social network of professionals and practitioners, creators of artifacts such as computer code or music.
Examples
: Just Plain Folks (musicians'community), Linkedin (business), and Doximity (physicians and health care professionals).
Affinity
: Community of members who self-identify with a demographic or geographic category, such as women, African Americans, or Arab Americans.
Examples
:
BlackPlanet (African American community and social network) and Marilyn's Secret, a woman-only social network.
Interest
: Community built around a common interest, such as games, sports, music, stock markets, politics, health, finance, foreign affairs, or lifestyle.
Examples
: Debatepolitics (political discussion group) and PredictWallStreet (stock market).
Sponsored
: Network created by commercial, government, and nonprofit organizations for a variety of purposes.
Examples
: Nike, IBM, Cisco, and political candidates.
General
: Online social gathering place to meet and socialize with friends, share content, schedules, and interests.
Examples
: Facebook, Pinterest, Instagram, Tumblr, and Twitter.
WHAT IS AN ONLINE SOCIAL NETWORK
Definition
Include
A group of people
Social network interaction
Common relationship
Share an area for a period of time
Characteristic
As an online venue
Where people share common relationships and can interact
It is not necessary to have common goals, objectives and intentions
To participate
No need
In the common room
In the same time
Meeting face to face