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Old Vs New Media - Coggle Diagram
Old Vs New Media
Old Media
Accessibility
Age Dependent Demographic
Relies on memory
Interest/ attention spans
Psychographics
Definition
Reach
Dependent Local / National
Interactivity
Catalyst - Actions
Targeting
Non Specific - Generalised
Speed
Takes a While to Circulate / Print
Cost
Expensive High Budget
Analytics
Harder to Track
Lifespan
Last Longer - Stays in existence - Can be thrown away
Credibility
Long term recognition
New Media
Accessibility
Social Media
Algorithms
Online shops
Pop-ups - banner
Distrubution
Reach
Gen X, Gen Alpha
Older Demographic FB marketplace
Online access
Interactivity
Online groups/ Communities
Digital Vouchers/ Subscriptions - memberships
Lives / live Advertisment
Targeting
H Listeners
Previous searches / location
Sponsorship / Collabs
Shock Advertisment
Save Data
Speed
Instant Digital Advertisement
Digital Ads (Siri)
Cost
Cheaper / More Cost effective
Analytics
Response Feed
Stats
Reaction Activity
Lifespan
Consider trends
Longevity
Impulse Buyer
Credibility
Fake Advertising
Good reviews
Legitimate Product
Legislation
What
TV
Phones
Laptop
Social Media
PC
Watch
Billboard Screen
Smart Speaker
Tablet
What
TV
Poster
Pitches
Radio
News agent
Business Cards
Billboard
Stall / Public Events