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Marketing Strategies - Coggle Diagram
Marketing Strategies
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PR & Comms
Media Relations:
- Connect with journalists and establish relationships
- Drive media exposure and earned opportunities
Announcement/ Media Release:
- Secure the SOVs and keep the brand top of mind
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Social Media
FB/IG:
- Differentiate the targeting
- Adapt the content to the platform with different messaging
LinkedIn:
- Expand the company page and content. E.g.: corporate culture
- Build the thought leadership. E.g.: trendjacking topics
- Grow the presence of key executives
Direct Marketing
Leads/potential customers:
- Target and convert audiences at different stages of the sales funnel
Customers:
- Maintain and retain current customers
Marketing Campaigns
Collaborations:
- Partner with industry players and leverage other resources to expand customer database
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SEM
Paid Ads:
- Tap on different campaigns
- Explore the landing page contents